Bama Blitz
We all have times in our college careers when we don’t know what we’re doing. But for first-gen students, that feeling is all too real. The weight of being the first in their family to attend college can be heavy, and they need support. Bama Blitz is a campaign that helps raise money for first-generation students to help give them the help they need. However, we didn’t just want to ask for money. We wanted to show them where their money was going. Who the students were and what their stories were. And show them what legends they became and could become.
Creative Director: Jacob Crawford
Art Director: Meagan Riordan
Photographer: Johanna Chavez
Copywriter/Writer: Caleb Aguayo
This resulted in $21,996 being raised in 2 days. The most in the history of Bama Blitz. The money will be used to fund programs and scholarships specifically for First Gen students. Beyond the monetary accomplishment, there were also some noteworthy reactions on social media.
