Coca-Cola: A Conversation Piece

What’s a more iconic brand than Coca-Cola? They are a staple at every restaurant and tailgate. But they need a new way to engage with Gen Z authentically to stay at the top. They need an idea that builds a bridge between them and Gen Z. What came was a campaign that sought to speak to Gen Z’ers about the fears and anxieties of starting the next chapter of their lives. College. What makes college so special is the unexpected moments of connection. But Gen Z’ers don’t know what to say or where to start. All they need is a little push.

Meagan Riordan (AD/CW) and Rachel Fields (AD)