The Ask:
Make Metaquest 2 headset a college essential for college students ages 18-24 for social connection.
The Result:
An integrated campaign that speaks to the need for balance in both our digital life and our physical life while also serving as the first step for Meta to establish brand values and trust with their target audience
Awards: 2022 NSAC Finalist, 1st Place - NSAC District 11, Best Paid Media/Media Plan - 2022 AdStar Awards, Best Execution of Brand Partnership - 2022 AdStar Awards
Plansbook:
Digital Executions
Video Content
Out of home placements
Partnership with American Airlines: Ranked top airline among college students.
The Team:
Creative Direction:
Tom McDonell
Art Direction:
Lara Spurgeon, Julia Pham, Marcus Ren
Designers:
Katey Williams, Jessie Dunn, Meagan Riordan, Marin Nielsen
Account:
Sammy Harris, Keeley McMahon, Audrey Grade
Project Management:
Gigi Rutsky, Jack Goodman, Noah Brown
Media Planning:
Jake Lukens, Daniel Avina, Bella Lachman
Production:
Michael Walsh, Isaac Wu, Zach Whitley, Zach Boone, Sam Homola
Strategy:
Lily Woodman, Jared Briere, Baylee Xiong, Sally Nguyen