The Backbone Awards:
There is this pretty neat award called the Backbone Awards where students recognize campaigns from Ad agencies that use their creativity to inspire positive change. Not a lot of people know about it because it’s new and tucked away in Alabama. And it was my job to let the world know.
Done in tandem with my co-social media partner Kayla Roberson
Since I am a creative, I’m not very good at math or numbers. So I can’t give you any stats or measurements of success. But D&AD liked our post, which we thought was pretty cool.