Being gluten-free usually means you gotta give something up. Free Doh Bakery thought that was ridiculous. So it flips that, pizza dough, cookie dough, cake mix, all GFCO-certified. All made so you stop reading ingredient labels like they're a warning sign. The brand needed to feel less "medical necessity" and more "your favorite bakery just happens to be safe for you," trustworthy enough for the shelf and warm enough for the storefront. So the system had to do double duty: one brand, living as both a bakery you walk into and a product you grab off a shelf.